Gathering The Community
Bringing the community together through an engaging pop-up experience to help families prepare for Back to School.
Experience: Immersive Themed Experience
Pillars: Consulting Partnerships, Production Services
The Challenge
Foot Locker wanted to give back to the local community for the annual Back-to-School season and GreatCo helped to design and build a pop-up space at Center Court in the Culver City Westfield.
The Solution
The activation provided room for the community to both gather and participate in Back To School activities. Partnering with the Boys and Girls Club of Culver City ensured that the community was represented and that families got involved. Children were given backpacks that they customized at art stations, families took photos with the 7ft. Balloon Shoe, and shoppers engaged with interactive lockers for gift bags. Through this event, Foot Locker strengthened its family friendly bond with the community and children left feeling more prepared and ready to represent who they are when they go Back To School.
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